

EY LEAD Consulting Conference – Ernst & Young
Challenge
Participate in a full-day consulting conference with hands-on workshops and case challenges, designed to simulate real-world consulting scenarios and push participants to think creatively and collaboratively.
Challenge
Design and develop an AI-driven platform to make Scotiabank’s services more accessible and user-friendly while addressing user concerns about security and trust. Focus on how AI can improve the banking experience while ensuring compliance with all protective measures.
Integrate AI to provide personalized financial advice and automated customer support.
Educate users on how AI improves security and simplifies banking through interactive tutorials and live support.
Allow users to securely perform transactions through the AI assistant while maintaining strict security protocols.
Use AI to monitor suspicious activities and alert users in real-time to prevent fraud.
Ensure AI services comply with regulatory and privacy standards to protect sensitive user data.
Authenticate users through multi-factor authentication, including email, phone SMS, and biometrics (face/fingerprint recognition).
Challenge
Design and develop an AI-driven platform to make Scotiabank’s services more accessible and user-friendly while addressing user concerns about security and trust. Focus on how AI can improve the banking experience while ensuring compliance with all protective measures.
Integrate AI to provide personalized financial advice and automated customer support.
Educate users on how AI improves security and simplifies banking through interactive tutorials and live support.
Allow users to securely perform transactions through the AI assistant while maintaining strict security protocols.
Use AI to monitor suspicious activities and alert users in real-time to prevent fraud.
Ensure AI services comply with regulatory and privacy standards to protect sensitive user data.
Authenticate users through multi-factor authentication, including email, phone SMS, and biometrics (face/fingerprint recognition).
Challenge
Design and develop an AI-driven platform to make Scotiabank’s services more accessible and user-friendly while addressing user concerns about security and trust. Focus on how AI can improve the banking experience while ensuring compliance with all protective measures.
Integrate AI to provide personalized financial advice and automated customer support.
Educate users on how AI improves security and simplifies banking through interactive tutorials and live support.
Allow users to securely perform transactions through the AI assistant while maintaining strict security protocols.
Use AI to monitor suspicious activities and alert users in real-time to prevent fraud.
Ensure AI services comply with regulatory and privacy standards to protect sensitive user data.
Authenticate users through multi-factor authentication, including email, phone SMS, and biometrics (face/fingerprint recognition).
Solution
Engaged in a design thinking workshop to learn how to turn big ideas into practical, impactful solutions
Collaborated with a team to tackle a case challenge on first-time homebuyers, designing an end-to-end platform to simplify planning, mortgage management, and client support
Connected with EY professionals to gain guidance, mentorship, and real-world consulting insights
Solution
Developed a clear, engaging sales pitch highlighting the AI-powered waste bin’s functionality and efficiency
Focused on the product’s innovation, practical impact, and market potential
Outcome:
Gained practical experience applying consulting frameworks and problem-solving strategies
Strengthened critical thinking, collaboration, and communication skills
Inspired by EY professionals’ openness, mentorship, and encouragement to continue pursuing excellence in consulting and problem-solving
IDEATION
Exploring key features to address the complexities of the college experience
Upon taking our user research and noting key pain points to address, we brainstormed and mapped out the preliminary information architecture
through which our product would be structured.
You Made to the Bottom !!!!
While you're here, let's connect:)))
You Made to the Bottom !!!!
While you're here, let's connect:)))
Email : samriddhi.makasare@gmail.com
Email : samriddhi.makasare@gmail.com
Linkedin :https://www.linkedin.com/in/samriddhimakasare/
Linkedin : https://www.linkedin.com/in/samriddhimakasare/
Linkedin :https://www.linkedin.com/in/samriddhimakasare/
Made with lots of love and espresso
SAMRIDDHI MAKASARE | 2025